Weihe’s entrepreneurial spirit ignited in 1998 when she and her husband, Friedel, both with creative backgrounds, launched the company, which specialises in the manufacture of simulated flagstones, cobblestones and cladding.

What began as a small operation with just three employees has now burgeoned into a thriving enterprise that boasts over 150 staff members and has earned multiple accolades, including the prestigious overall best stand at South Africa’s Decorex exhibition.

However, the path to this success was littered with challenges. After twelve years of growth, Weihe and her husband faced an unimaginable setback: their bookkeeper had been defrauding them, draining significant amounts of money from the company.

The betrayal was devastating, leading to a protracted legal battle that ultimately resulted in the bookkeeper being sentenced to 15 years in prison. Yet, rather than allowing this ordeal to cripple them, Weihe took the opportunity to reflect and rebuild. “It was a huge and dramatic learning curve," she stated. "But it also ended up being my greatest gift.”

Through this challenge, Weihe not only revitalised her business systems but she also found the strength to share her story as a vulnerable storyteller. Transitioning from a political activist for nearly two decades to a global speaker and identity intelligence coach, she now passionately guides others toward discovering their potential.

“I realised that identity is the super fuel of manifestation,” she explained, demonstrating that her journey of overcoming adversity has equipped her with invaluable insights that she now shares with aspiring entrepreneurs.

At 65, Weihe embodies a newfound vitality and enthusiasm that defies her years. “I prioritise self-care and well-being,” she said, reflecting on her past struggles with anxiety and depression.

“At 52, I was on my knees. I changed my identity and never looked back.”

With this transformation, Wiehe has emerged as a champion of athletic living and holistic wellness, training for strength while leading her multiple ventures.

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From setbacks to success: Alison Weihe's inspiring journey as an entrepreneur and storyteller